Why Exhibit?
After nearly 100 years, the High Point Market remains the largest and most important home furnishings market in the world. With 12 million square feet and more than 2000 exhibitors, no other market provides the breadth of product, education, and networking found at the High Point Market. This is precisely why more than 85,000 industry professionals ascend upon High Point each Spring and Fall to see the hottest new products as they are introduced, discover new ways to energize their businesses, and meet the people who move the industry forward and set the course of business for the coming season.
Key Reasons to Exhibit
- High Point is the premier market for unveiling state-of-the-art designs
- Market dates are perfectly timed for retail buying cycles
- This is the only event that delivers 99% of the total industry buying power
- High Point is the epicenter of the home furnishings industry and where trends are established
- The Market attracts key buyers from 106 nations from across the globe
- Buyers know they will find more product introductions than any
other market - High Point is THE source of inspiration for the design community
Reach Buyers From All Distribution Channels
High Point’s bi-annual Market attracts buyers from every distribution channel, including:
- Home Furnishings Dealers
- Specialty Stores
- Catalog Companies
- Department Stores
- Discount/Mass Merchandisers
- Gift Retailers
- Online Retailers
- Designers
- Architects
- Home Builders
The Market also brings in buyers from all sizes of organizations; from designers and small retailers, to the top-100 retailers.
Every Home Furnishings Category
The High Point Market offers a second-to-none selection of home furnishings and accessories from every product category for the home, including:
- Antiques/Reproductions
- Bedroom
- Decorative Accessories
- Dining Rooms
- Home Office
- Home Theatre
- Kids’ Rooms
- Lamps/Lighting
- Motion Furniture
- Occasional/Accent Furniture
- Outdoor/Patio
- Softgoods/Textiles
- Upholstery
- Wall Décor
- Wall Units/Entertainment
Marketing Partnership
We consider our relationship with our exhibitors to be a marketing partnership. The greatest success will come for all if we work together to bring as any buyers as possible into our buildings. MMPI does more marketing for the bi-annual High Point Market than any other building owner in High Point. This extensive marketing campaign is developed to promote our buildings and our tenants and exhibitors to tens of thousands of buyers from all distribution channels. As a tenant of MMPI you will benefit from this added exposure to key buyers from around the world. Below is an overview of our marketing campaign.
- Customized postcards to give to your sales reps and send to your key customers and prospects
- Telemarketing campaign to the top 300 retailers
- Telemarketing to high-end furniture retailer and design firms
- Postcard sent to 60,000 buyers (retailers and designers) in the U.S. and Canada
- Brochure sent to more than 65,000 (retailers and designers) buyers from around the world
- Designer mailing sent to 25,000 interior designers
- Suites at Market Square mailer sent to 23,000 retailers and interior designers
- 60 Advertisements in more than 20 industry trade publications
- Series of email blasts to more than 64,000 prospective and pre-registered buyers
- Editorial coverage in top trade magazines
- MMPI Product Preview mailed to all pre-registered buyers prior to Market and given to all buyers entering MMPI buildings during Market (more than 30,000 total)
- 25,000 hotel room keys promoting Market Square and the Suites at Market Square used as official room keys by 78 hotels during market
- Inclusion in MMPI’s online product category directory used by buyers prior to arriving in High Point
- Exhibitor Marketing Kit, providing tips and information about how to maximize your investment in High Point
- Buyer’s Lounge in the Suites at Market Square where buyers can enjoy complimentary breakfast and lunch every day during Market
- Complimentary food, drinks, and entertainment in the Century Courtyard in Market Square every night during Market
- Sponsorship opportunities at every price point to provide MMPI tenants and exhibitors the ability to standout from their competitors and catch the attention of buyers at Market
- A plethora of social events and buyer amenities offered throughout MMPI buildings during Market
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