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High Point Market Authority

ITMA Showtime

One Stop Shopping for Bedding in High Point

The Bedding Center

Buyers asked for it. We created it. Be a part of it.

Recent research shows that more than 70% of buyers who attend the High Point Market are interested in shopping for bedding while in High Point. The Bedding Center brings together a critical mass of bedding manufacturers in one building, on one floor; the most convenient option for buyers.

90% of the top 100 furniture retailers regularly attend the High Point Market.
These companies account for approximately 30% of total US bedding sales.

40% of the top 25 bedding retailers shop the High Point Market. These companies represent more than $1 billion in bedding sales.

In total, High Point Market offers more than $2 billion in prospective bedding sales.

The Bedding Center will be concentrated on the First Floor of Plaza Suites featuring state-of-the art exhibit space. The most important feature of this space is its convenient, central location in the heart of the Market. This exhibit space offers unique hardwall dividers for a private, showroom-like setting

Bedding Center exhibitors benefit from:

  • Exposure to the most extensive retail home furnishings buying power in the world.
  • Short-term exhibit contracts rather than long leases, so you may initially test the market and allow for flexible space allocation over time.
  • Low, all-inclusive rental rates (INCLUDES DRAYAGE!)
  • Turn-key exhibit space that includes carpet, track and florescent lighting, full electrical, and internet.
  • Unique, hard wall dividers rather than pipe and drape to create a private showroom-like setting.
  • Inclusion in The Bedding Center section in the MMPI directory.
  • Your logo on banner signs promoting The Bedding Centerin the lobby of Plaza Suites, Furniture Plaza, and National Furniture Mart.
  • On-site signage directing buyers to The Bedding Center.
  • Promotion on all MMPI exterior building marquees promoting The Bedding Center.
  • Inclusion in ads in Bedroom, Sleep Savvy, and Furniture Today show dailies.
  • And, much, much more . . .

Bedding Center exhibitors also benefit from a targeted marketing campaign including:

  • Personal calls to the top 25 bedding retailers from our Director of Buyer Services, confirming their attendance and inviting them to visit The Bedding Center
  • Personal calls to the top 300 furniture retailers.
  • Dozens of email blasts to tens of thousands of home furnishings
    buyers prior to market when they are planning their trip to High Point.
  • Extensive advertising in Furniture Today daily issues at Market.

For more information, please contact:

Julie Messner, Director of Leasing
Merchandise Mart Properties, Inc., High Point
(336) 821-1509
jmessner@mmart.com
  • Featured Areas
  • The Bedding Center
  • Ecostyle Pavilion