FOR IMMEDIATE RELEASE
OCTOBER 2004 STYLEMAX TO OFFER THE ULTIMATE BUYING EXPERIENCE WITH WIDEST SELECTION OF FASHION RESOURCES
STYLEMAX will feature more than 4,000 of the hottest lines at
The Merchandise Mart, Oct. 16-19, 2004
CHICAGO (Aug. 6, 2004)—Buyers can maximize their Market experience when they shop the October 2004 STYLEMAX trade show, which will be held Oct. 16-19, 2004, on the 8th floor of Chicago’s Merchandise Mart. Produced by Merchandise Mart Properties, Inc. (MMPI), STYLEMAX will feature more than 4,000 women’s apparel and accessory lines on one easy-to-shop floor, as well as numerous special events and fashion shows highlighting the coming spring season’s hottest trends.
“STYLEMAX is the place to be for the most complete and convenient buying experience,” said Susan McCullough, vice president of apparel, MMPI. “We offer the widest selection of resources in women’s apparel and accessories all on one floor to help buyers easily and efficiently shop the show.”
This exciting show will feature the latest women’s and children’s fashions and will offer several events for all to attend while experiencing STYLEMAX.
Seminar: “How to Maximize Shopping the Floor”
Saturday, Oct. 16
9:30 a.m.
8th Floor Market Suites, Conference Room B
Buyers can attend a 15-minute “how to” seminar that will highlight the best way to navigate the show floor and where to find the hottest new categories. The seminar will showcase the top 10 trends of the season and will offer the right tools to help maximize buying. Reservations are recommended by calling 312.527.7759.
Premier Party
Saturday, Oct. 16
5:30 p.m.
8th Floor Market Suites
Buyers and exhibitors will end their busy day with a sampling of delicious hors d’oeuvres and cocktails, courtesy of Bacardi, while mingling with friends and colleagues.
STYLEmakers Fashion Show
Sunday, Oct. 17
8:15 a.m. Continental Breakfast
8:30 a.m. Fashion Show
South Lobby
Attendees will experience the trends that move the season forward at a live fashion show featuring apparel, lingerie and accessories.
“The Collections” Fashion Show
Sunday, Oct. 17
6:30 p.m. Cocktails & Hors d’oeuvres
South Lobby
STYLEMAX will elevate the fashion show environment by highlighting the season’s strongest collections in this exciting runway presentation.
Saturday, Oct. 16 – Monday, Oct. 18, 2004
9 a.m. – 6 p.m.
Tuesday, Oct. 19, 2004
9 a.m. – 3 p.m.
For more information regarding registration, please call 800.677.6278, or visit www.merchandisemart.com, and follow the STYLEMAX link.
Pulse
Sept. 8-10, 2004
The Merchandise Mart
STYLEMAX
March 19-22, 2005
The Merchandise Mart
MEDIA INQUIRIES ONLY:
Nicole Serr
Public Relations Associate
Merchandise Mart Properties, Inc.
Phone: 312.527.7841
E-mail: nserr@mmart.com
Merchandise Mart Properties, Inc. (MMPI) is a trade show and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year.
MMPI manages The Merchandise Mart, Chicago Apparel Center, and 33 North Dearborn in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building in New York; the L.A. Mart in Los Angeles; and the Washington Design Center and Washington Office Center in Washington, D.C.
Vornado Realty Trust, owner of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.
###