THE CHICAGO MARKET: LIVING AND GIVING™ HEIGHTENS FOCUS ON
INDUSTRY-LEADING BECKMAN’S HANDCRAFTED GIFT SHOW®
CHICAGO, IL (July 24, 2007) – Beckman’s Handcrafted Gift Show®, the renowned brand of shows for handcrafted and artisan products for retailers with a more than 30-year legacy, announces exciting plans to refine and promote its brand going into 2008.
Beckman’s, an exclusive component of The Chicago Market: Living and Giving™, will continue to feature a high-end exhibitor base built though an application process to guarantee a high-quality and valuable attendee experience in the show’s appearance, programming and product resources. Enhanced marketing efforts will bring the strengths of this decades-long cornerstone of the industry to the forefront of The Chicago Market’s collection of experiences.
“Clearly defining the value of Beckman’s to both our exhibitors and our buyers builds on the differentiated experience that defines our Market,” said Ann Fruland, director of marketing for The Chicago Market: Living and Giving. “More value and more product reinforces Chicago as a priority destination.”
Applying the strength of the Beckman’s brand to the growing consumer demand for distinctive, handcrafted and artisan products represents a significant growth opportunity for The Chicago Market. The uniqueness and quality of this offering enhances attendees’ buying experience and provides a stronger Market experience with a dense array of product resources.
“MMPI continually evaluates every aspect of its business to ensure that it is always on the leading edge of market-making, resulting in a series of additions and evolved offerings for our customers, including Lake Living, Market Square and now Beckman’s,” Fruland added.
“Beckman’s offers so many opportunities to further your business and gain exposure — going far beyond our expectations!,” said Dilynn Punkett, owner, Language Art. “We’re definitely committed to the show and can’t wait to see how it continues to progress.”
For more information, please visit www.beckmans.com.
MEDIA CONTACT:
Claire Weingarden
Public Relations Manager
Merchandise Mart Properties, Inc.
Phone: 312.527.7790
E-mail: cweingarden@mmart.com
The Chicago Market: Living and Giving is a trademark of Merchandise Mart Properties, Inc. (MMPI). Beckman’s Handcrafted Gift Show is a registered trademark of MMPI.
Merchandise Mart Properties, Inc. (MMPI) is a trade show and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year.
MMPI manages The Merchandise Mart and 350 West Mart Center in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W New York in New York; the Boston Design Center in Boston; the L.A. Mart in Los Angeles; and the Washington Design Center and Federal Center Southwest in Washington D.C.
Vornado Realty Trust, owners of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.
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