NEOCON® EAST 2004 FACT SHEET

(Current: Oct. 6, 2004)

Official Show Name: NeoCon® East

Show Components: Government Interiors, supported by the GSA; Buildings Show®, GREENlife: Products for Sustainable Environments and Architectural Stone and Ceramic Tile Exposition

Show Location, The Baltimore Convention Center

Dates and Times: Baltimore, Md.

October 6-7, 2004

Show Manager: Merchandise Mart Properties, Inc. (MMPI)

Suite 470, The Merchandise Mart

Chicago, IL 60654

Phone: 312.527.4141

Toll-free: 800-677-6278 (MART)

Web Site: www.merchandisemart.com (click on NeoCon East)

What: NeoCon East is a trade show and exposition of inspiring solutions for the design and management of the built environment. As a business-oriented trade show for interior design, interior architecture and facility planning for the design industries, NeoCon East carries with it the history and unparalleled reputation of NeoCon World’s Trade Fair — 36 years in operation — but brings its own style reflective of the East Coast design industry. Through the exhibition, conference programs and special networking opportunities, NeoCon East creates a comprehensive design atmosphere.

Show Space: More than 175,000 square feet of exhibit space in the Baltimore Convention Center.

Product Represented: Hundreds of products and services including: artwork & accessories, carpeting, ceiling products, computer support furniture, corporate artwork, educational furnishings, fabrics/fibers, floor coverings, health care furnishings, hospitality furnishings, institutional furnishings, landscape/plant services, lighting control systems/fixtures, office furnishings, paints/finishes/coatings & sealants, retail furnishings, signage/electronic directories, sound masking/noise control, wallcoverings, wall systems, window systems/coverings and much more.

Number of Exhibitors: More than 250 exhibitors featuring commercial and government products are expected.

Attendee Profile: Federal and local government designers and specifiers, commercial designers and specifiers, facility managers, architects, real estate executives, space planners, students, wholesalers and manufacturing representatives.

Expected Attendance: 6,000 to 8,000 attendees are expected.

Educational Opportunities: More than 30 CEU-accredited seminars and association forums will be offered over the two days of the show.

Participating Association

Forums: More than 17 leading industry associations are participating in NeoCon East, some of which are hosting special events and/or sponsoring educational forums.

Keynote Address: Kenneth Catlow, principal deputy director for the Pentagon Renovation and Construction Program Office, Wednesday, Oct. 6 at noon.

Student Day: On Thursday, Oct. 7, all students and educators are invited to receive real-world exposure in design and architecture. Student Day keynote speaker Douglas Fanning presents at 10 a.m.

Registration: Admission to the exhibit hall is free. Most promotional pieces include a "Mart Card" that is scanned on site, allowing a show badge to be printed. Industry members can register quickly and easily online by visiting www.merchandisemart.com/neoconeast.

Show Floor Features • Government Interiors is supported by the GSA and is dedicated to serving the federal government specifier, designer and procurement manager.

MEDIA INQUIRIES ONLY:

Joanna Mineau

Director of Public Relations

Merchandise Mart Properties, Inc.

312-527-7074

jmineau@mmart.com

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