7 W. 34TH STREET REACHES NEAR CAPACITY FOR SHOWROOM SPACE IN PHASE ONE
Merchandise Mart Properties, Inc.’s newest market center for gift, home décor and tabletop
showrooms in Midtown Manhattan to open in 2005
NEW YORK CITY (Oct. 28, 2004) -- Merchandise Mart Properties, Inc. (MMPI) is proud to announce that phase one is nearing capacity in its plan to create a national market center for the gift, home décor and tabletop industries at 7 W. 34th Street in Midtown Manhattan. The news comes just weeks after MMPI unveiled plans for The New York Gift Mart™ at 7 W. 34th Street, scheduled to open in 2005.
“To say we are thrilled with the response of demand for showroom space at 7 W. 34th Street is an understatement,” said Joan Ulrich, vice president of marketing and leasing, gift industry, MMPI. “We believe our partners in the 225 Tenant Association and the showroom partners in our properties across the country are joining us because of the close relationships we’ve established over the years. They – along with new manufacturers and manufacturers’ representatives – want to be among the first to greet retailers and generate new business when the building opens. We look forward to tremendous success in our newest venture together with them.”
As commitments for showroom leases become solidified, MMPI is launching exciting plans for annual events and day-to-day programs to drive traffic in the building. “Our aggressive marketing and advertising plan will ensure buyers and designers nationally will know where to come when they are looking for the finest, innovative new products available. Our goal is to make 2005 a banner year for New York City’s gift, tabletop and home accessories industries,” said Ulrich.
In addition to participating in the tabletop markets, gift and home markets and special weekday events and seminars, 7 W. 34th Street’s extensive marketing plan will include direct mail, e-blasts, a high-tech, interactive Web site and trade advertising. The building officially opens in April 2005 for the New York Tabletop Market, and will continue with a year-long schedule of markets and events. A complete list of new showrooms at 7 W. 34th Street will be forthcoming.
For more information about MMPI, please visit www.merchandisemart.com or call 800-677-6278 (MART). To inquire about leasing a showroom at 7 W. 34th Street, please call or e-mail Joan Ulrich at 312-527-7523 or julrich@mmart.com.
Merchandise Mart Properties, Inc. (MMPI) is a trade show and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year.
MMPI manages The Merchandise Mart, Chicago Apparel Center, and 33 North Dearborn in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W. 34th Street in New York; the L.A. Mart in Los Angeles; and the Washington Design Center and Washington Office Center in Washington, D.C.
Vornado Realty Trust, owner of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado's common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.
MEDIA INQUIRIES ONLY:
Joanna Mineau
Director of Public Relations
Merchandise Mart Properties, Inc. (MMPI)
Phone: 312-527-7074
E-mail: jmineau@mmart.com
###