LANEVENTURE MOVES TO MARKET SQUARE AT THE MERCHANDISE MART
Showroom expands by 20 percent in new location at the Mart’s
design destination on the 15th floor
CHICAGO, IL (October 16, 2007) – Laneventure, a leader in the casual furnishings industry for more than 30 years, is expanding its Chicago showroom from The Merchandise Mart’s 17th floor to the 15th floor, home of Market Square Chicago, at the Merchandise Mart.
Market Square Chicago taps the growing demand for home accents and furnishings that bridge fine retail and the luxury resources of the Design Center – uniquely satisfying both designers and lifestyle retailers with choice, convenience and quality. The addition of Laneventure and its growing lines of furniture for both outdoors and indoors will enhance the product offerings within Market Square.
“This move helps us showcase a larger portion of our product assortment,” said Art Thompson, president, Laneventure. “By moving to the 15th floor, we will be also be able to get our products in front of more customers, especially the interior designers that already shop Market Square every day.”
The company’s new showroom on the 15th floor will be increased by 20 percent over its former space on the 17th floor. The expansion will accommodate new introductions of designer collections including designs from Raymond Waites, Mimi McMakin and Brooke Huttig.
“Laneventure’s move and expansion at The Merchandise Mart answers the growing needs of the Casual industry,” said John H. Brennen III, executive vice president, Merchandise Mart Properties, Inc. “Consumers are spending more money on their outdoor spaces than ever before.”
Laneventure expects an early Spring 2008 opening for its new home in showroom 1551. The showroom will be open Monday-Friday, 9 a.m.-5 p.m. to the design trade and their customers. Additionally, the showroom will be open during the 2008 July Pre Market and September 2008 International Casual Furniture & Accessories Market.
MEDIA CONTACT:
Claire Weingarden
Public Relations Manager
Merchandise Mart Properties, Inc.
Phone: 312.527.7790
E-mail: cweingarden@mmart.com
Merchandise Mart Properties, Inc. (MMPI) is a trade show and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year.
MMPI manages The Merchandise Mart and 350 West Mart Center in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W New York in New York; the Boston Design Center in Boston; the L.A. Mart in Los Angeles; and the Washington Design Center and Federal Center Southwest in Washington D.C.
Vornado Realty Trust, owners of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.
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